STRÖM Brand: STHLM - NYC - LA


STRÖM is a Swedish/American denim based contemporary collection brand produced exclusively in the United States. STRÖM is streamlined to become a piece of you. Own the moment and be unapologetic about it. The right attitude is everything. Confidence is magnetic. Beauty is undeniable. True style is liberating. Your time is now.



Erika Strömqvist


STRÖM Brand Founder, Designer and Creative Director, was born and raised in a rural town in the North of Sweden. She gained her experiece growing up in the world of high fashion during the avant garde movement of the early 90's working intimately with designers Nicolas Ghesquire, Marc Jacobs, Ann Demeulemeester and more.

"I always incorporate traditional Scandinavian qualities representing functionality, modesty, equality and beauty into every piece of my collection. For me fashion is about feeling and looking good without trying too hard. STROM Brand is about the right attitude, understated and streamlined, to enhance your own unique style."
STRÖM Brand
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